Christy’s Cause has released a new public service announcement (PSA) to bring awareness to one of the ways sex traffickers target and brainwash victims for the purpose of sexually exploiting them.

Predator is a 60-second PSA that depicts a real-life scenario of how sex trafficking victims are targeted, manipulated and entrapped.

The story, told through the voice of a trafficker, portrays how he targets a victim and the psychological tactics he uses to groom and enslave a victim. The PSA directs viewers to The National Human Trafficking Hotline and The Florida Department of Children and Families Abuse Hotline to report suspected child sex trafficking.

Christy’s Cause partnered with actress Eren Sisk and local hip hop artist Adam Jerabek, also known as Sanctified Souldier, who wrote the lyrics for the PSA.

The PSA video will be available at, YouTube and social media networks targeting a younger audience.

You can also click here to watch the PSA.

The PSA was created by Old Sparky Productions. Television airtime was donated by The Higdon Group.