The Lee County Visitor & Convention Bureau (VCB) will host tourism partners, their employees and families, along with the community, at the annual Lee County Travel Rally from 4-7 p.m. on May 1 at Lakes Regional Park in Fort Myers.

WINK News anchor Channing Frampton will kick off the festivities at this year’s free event. The tourism appreciation day is in support of National Travel and Tourism Week.

The VCB recognizes the importance of hospitality professionals and the critical impact tourism has on local businesses. Tourism is a major economic engine. It brings almost 5 million visitors who spend more than $3 billion in Lee County.

The theme for the Travel Rally is “You’re Our Super Heroes!” New this year will be an opening ceremony, touch-a-truck with the Lee County Sheriff’s Office SWAT Team and South Trail Fire & Rescue District, tourism race competitions and photos with Abigail the Wonder Dog.

For more details and to register, visit

All registered attendees will be entered into a prize drawing for two complimentary JetBlue airline tickets. Participants must be present to win.